Streaming platforms have become the main outlet for new musicians, but the way they distribute earnings is often debated. In the case of SoundCloud, the current royalty model allocates a small percentage of revenue to creators, especially those without a large follower base. Some argue this encourages exposure while others feel it undervalues the work of emerging artists. How do you think the royalty split should be structured to balance fair compensation with platform sustainability? Would a tiered system based on play counts or subscription levels make sense, or should there be a flat rate for all uploads? Looking forward to your thoughts.
Are SoundCloud's royalty splits fair for emerging artists?
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From my early gigs on SoundCloud, a small base payout for every stream plus a tiered boost once you hit certain play milestones seems fair – it guarantees any emerging artist gets something for their effort, while rewarding those who start gaining traction without breaking the platform’s budget.
When I first uploaded my synth experiments to SoundCloud, I got a few hundred plays and the royalty check was practically nothing, but the exposure helped me land a slot at a local festival. I’d love to see a tiered split that boosts the percentage after a certain play threshold, so emerging artists get a fairer share once they start gaining real traction.